Overview

Are you a food-loving, relationship-focused professional ready to make an impact in the food industry? Join Belazu as a National Account Executive – Foodservice, where you’ll play a key role in nurturing and growing our customer base across the foodservice sector. This is a dynamic, field-based role focused on both account management and new business development, giving you the chance to represent our premium ingredients, influence menus, and contribute to our ambitious growth plans.

About Belazu

This is a lovely opportunity to join a business with an impressive set of accreditations, from B Corp status to silver standard Investors in People and newly recognised in 2025 as a Sunday Times Best Place to Work. We are a diverse team with a shared set of professional goals and social values that drive a hugely satisfying working experience. Belazu has been a pioneer of supplying high quality, Middle Eastern and Mediterranean Ingredients within the UK’s Foodservice for over 30 years. We are an innovative leader in our field, with an energetic and high performing working culture. We have ambitious plans to grow over the next 5 years and take great pride in the values that form the spine of our business.

What the day job looks like:

In this full-time role as a National Account Executive – Foodservice, you will:

• Manage your own portfolio of restaurant, hotel, and catering accounts in London and out-of-town areas.
• Arrange and attend in-person meetings and tastings with new and existing customers to expand our product ranges.
• Identify and convert new business leads by researching potential clients and conducting product-led sales visits.
• Ensure timely sharing of marketing materials, samples, and price lists with clients.
• Maintain well-organized admin systems for pricing, orders, appointments, and promotional activities.
• Collaborate with internal teams such as distribution, customer service, and credit control to ensure smooth account servicing.
• Contribute insights to innovation and marketing projects and help out at Belazu’s foodie festivals and events.

This role will suit you if:

• You have experience in a customer-facing sales role – or are eager to kick-start your sales career with a food company that values quality and relationships.
• You’re passionate about food and have a good understanding of the UK restaurant and hospitality industry.
• You’re self-motivated, resilient, and enjoy building meaningful rapport with customers.
• You’re organised, proactive, and adaptable in fast-paced environments.
• You have a sense of humour and enjoy working as part of a close-knit, ambitious team.

This role may not be for you if:

• You struggle with autonomy or prefer office-based work over face-to-face meetings with clients.
• You aren’t interested in food or working in the foodservice industry.
• You don’t enjoy juggling multiple priorities or managing your own schedule.
• You are not confident in building client relationships or following up proactively.

What’s in it for you?

• 33 days annual (including 8 public holidays) per annum
• Auto-Enrolment Pension, plus an enhanced pension option
• Discretionary annual bonus scheme
• Learning and development opportunities
• Life assurance from day one
• Cycle to work scheme
• Employee benefits portal with retail discounts, EAP and GP services and financial support tools
• Volunteer days
• Free parking on site
• Up to 40% discount on Company products
• Socials and internal awards
• Subsidised Canteen

Terms

• 40 hrs/wk 8am–4.30pm Mon–Fri (flexibility with regard to start time)
• Hybrid role
• Probationary period 3 months
• Annual salary review (our ‘movers and shakers’ are always rewarded)
• 30% KPI related bonus based around challenging but achievable tasks related to the role

Thanks for reading our job advert. We do our very best to bring to life what it's like working as part of our team. Diverse teams really are the best teams. We want everyone to feel they can be themselves at work and develop their talents to the full. All colleagues are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully. We also know that sometimes some candidates may be put off applying for a job unless they think they can tick every box. If you are really excited about working with us and think you can do much of what we are looking for but aren't sure if you are 100% there yet... go on... why not give it a whirl? Good luck!